Insights

Practical thinking on data, BI, and AI — written for the people who run businesses, not for data scientists.

Insight · 6 min read

The linear marketing funnel is over. What replaces it is measurable.

Buyers no longer move in stages — they loop, stall, and jump. AI-driven funnels adapt in real time, but only for teams whose data can keep up.

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Insight · 7 min read

Agentic AI is quietly rewriting customer acquisition for small businesses

AI agents don't just answer questions — they take actions. For lean teams, that turns acquisition from a manual grind into a system that runs while you operate the business.

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Insight · 6 min read

AI runs on trust. Trust runs on clean data.

Every AI initiative inherits the quality of the data beneath it. Before you automate a decision, make sure the numbers feeding it deserve the authority.

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Jacqueline DeStefano-Tangorra

Led by Jacqueline DeStefano-Tangorra, CPA, CFE, CDMP

Founder & CEO, Omni Business Intelligence Solutions

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