Industry point of view
The 2028 traceability mandate is coming. The smart operators are turning it into a margin engine.
FDA's FSMA 204 traceability requirements are locked for July 2028 — and the food and beverage companies treating that deadline as the excuse to finally unify plant, supply chain, and sales data are converting a compliance cost into margin visibility their competitors don't have.
What we see across the industry
The mid-market F&B data stack is a reconciliation nightmare: ERP, warehouse management, route accounting, retailer and distributor portals, and spreadsheets that never agree. Margin by SKU and by customer is guesswork; trade spend and deductions drain profit invisibly.
Traceability recordkeeping — lot codes, critical tracking events — still lives on paper and in Excel at many plants. That was survivable until now; with the 2028 compliance date locked, waiting means retrofitting under deadline pressure.
And the AI investment wave is arriving with a familiar pattern: most producers are increasing spend, very few have scaled past pilots. The bottleneck isn't the AI — it's the fragmented data underneath it.
The research
Why now, in numbers
Our experience here
Work we've already done in food & beverage
OBIS unified Good Karma Foods' commerce data — storefront, marketplace, and email-marketing channels in one view — helping them manage supply-chain and distribution decisions through data instead of instinct. And at MARS Petcare's Kinship, we upskilled 50+ marketers on marketing analytics and reporting strategy. We know how producer, retailer, and consumer data actually behave when they meet.
“OBIS has been professional to work with — very responsive, open to feedback and quick to turn around requests.”
Where to start
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Led by Jacqueline DeStefano-Tangorra, CPA, CFE, CDMP
Founder & CEO, Omni Business Intelligence Solutions
Forbes Technology Council member · Featured by the Wall Street Journal, Business Insider, CNBC, NASDAQ, and Microsoft
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