Entrepreneurial Journey: Insights from OBIS's Founder

From Corporate Professional to Tech Entrepreneur: The Story of Jacqueline Ann DeStefano-Tangorra

In the dynamic world of business intelligence and AI solutions, few stories are as inspiring and insightful as that of Jacqueline Ann DeStefano-Tangorra, the founder of Omni Business Intelligence Solutions (OBIS). Her journey from a successful corporate career to building a thriving business intelligence consultancy is a testament to resilience, vision, and the willingness to embrace change. In this blog, we explore Jacqueline’s entrepreneurial path, the challenges she faced, the successes she achieved, and the lessons she’s learned along the way.

The Leap from Corporate to Entrepreneurship

Jacqueline’s professional journey began in the corporate world, where she held various roles in analytics, data strategy, and business intelligence. While she enjoyed the stability and structure of her corporate roles, she often found herself driven by a desire to do more—to create innovative solutions and offer personalized services that traditional corporate structures couldn’t always accommodate.

"I realized that while I was contributing to meaningful projects, I was limited by the scope and bureaucracy inherent in large organizations. I wanted to make a bigger impact, help businesses of all sizes harness the power of data, and have the freedom to innovate."

This realization sparked the idea for Omni Business Intelligence Solutions (OBIS). In 2020, during a time of uncertainty and transformation for many industries, Jacqueline decided to take the leap and start her own business. Her vision was clear: to provide data-driven solutions that empower businesses to make smarter decisions and grow strategically.

The Challenges of Starting a Business

Transitioning from a corporate role to entrepreneurship came with its own set of challenges. As Jacqueline recalls, the shift required a complete mindset change, from executing tasks to building and growing an entire business.

1. Building a Brand from Scratch

Starting with no brand recognition or client base was daunting. Jacqueline had to establish OBIS as a trusted name in business intelligence.

"It’s one thing to have the skills and knowledge, but building credibility and trust as a new business took time and persistence. Networking, sharing valuable content, and consistently delivering results were key."

2. Wearing Multiple Hats

As a founder, Jacqueline found herself managing every aspect of the business—from marketing and sales to client delivery and operations.

"In the beginning, I was the CEO, the analyst, the marketer, and the customer service rep. Learning to balance these roles while maintaining quality was one of the biggest challenges."

3. Navigating Uncertainty

Starting a business during the pandemic added an extra layer of uncertainty. However, Jacqueline saw this as an opportunity to offer flexible, remote-friendly BI solutions that met the evolving needs of businesses.

"The pandemic highlighted the need for agile, data-informed decision-making. OBIS was uniquely positioned to help businesses navigate these challenges."

Key Successes Along the Way

Despite the challenges, Jacqueline’s journey has been marked by significant milestones and successes that reflect her dedication and expertise.

1. Empowering Women-Owned Businesses

One of OBIS’s core missions is to support women entrepreneurs and business leaders, particularly in underserved markets.

"I’m passionate about helping women-owned businesses leverage data to grow and compete. Seeing these businesses thrive with the help of OBIS’s solutions is incredibly rewarding."

2. Building a Strong Team

Jacqueline recognized the importance of building a team that shares her vision and values. By surrounding herself with talented and dedicated professionals, OBIS has been able to expand its services and impact.

"The success of OBIS is a team effort. Having a supportive and skilled team has allowed us to tackle larger projects and deliver exceptional results."

3. Recognition and Growth

Through hard work and a commitment to excellence, OBIS has earned recognition in the business intelligence community and beyond. The company’s client base has grown to include businesses across various industries, from healthcare to retail and tech.

Lessons Learned on the Entrepreneurial Journey

Jacqueline’s experience offers valuable lessons for aspiring entrepreneurs:

1. Trust Your Vision

Starting a business requires confidence in your ideas and the courage to pursue them.

"Trust your vision, even when others don’t see it yet. Your belief in your mission will carry you through the tough times."

2. Adaptability is Key

The business landscape is constantly evolving, and successful entrepreneurs must be flexible and open to change.

"The ability to pivot, adapt, and embrace new technologies has been crucial to OBIS’s success."

3. Build Relationships

Strong relationships with clients, mentors, and peers are essential for growth and success.

"Business is about people. Building genuine relationships and delivering value will open doors and create opportunities."

4. Continuous Learning

The world of business intelligence and AI is ever-changing. Staying ahead requires a commitment to continuous learning.

"Never stop learning. The more you know, the more value you can offer to your clients."

Looking Ahead: The Future of OBIS

Jacqueline’s journey is far from over. With the rise of AI, generative technologies, and data-driven decision-making, OBIS is poised to lead businesses into a smarter, more efficient future.

"I’m excited about what’s next for OBIS. The potential of AI and business intelligence to transform businesses is limitless. Our goal is to stay at the forefront of this evolution and continue helping businesses achieve their full potential."

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Final Thoughts

Jacqueline Ann DeStefano-Tangorra’s entrepreneurial journey is a powerful example of what can be achieved with vision, determination, and a commitment to making a difference. Her transition from a corporate role to founding OBIS reflects the resilience and innovative spirit needed to succeed in today’s business world.

For anyone considering a similar path, Jacqueline’s story serves as both inspiration and a practical guide for turning dreams into reality.

Ready to harness the power of business intelligence for your enterprise? Connect with OBIS and discover how data-driven solutions can drive your success!

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