top of page


  • Writer's pictureOBIS

Dynamics 365 Copilot: The Key To Unlocking Your Employees’ Potential And What You Should Do About It

The buzzword of the year, Generative Artificial Intelligence (GenAI), is doing more than just capturing headlines—it's fundamentally transforming the way employers and employees will engage within the organization, with supply chains, and with their customers. It’s becoming the driving force for employee creativity, enhancing both administrative and operational efficiencies thus increasing productivity and strengthening both client retention and acquisition strategies. This new paradigm presents unlimited growth opportunities. However, for decision-makers, the challenge has been navigating this wave—pinpointing where AI fits in their strategy, determining how deeply it should penetrate their operations, and integrating it to achieve business milestones.

Recognized as a front-runner in the GenAI movement, Microsoft has taken the lead in offering a solution tailored for businesses across the spectrum—from small enterprises to large conglomerates. With Dynamics 365, they've introduced the world's first ERP and CRM system featuring an embedded AI-powered Copilot. Whether it's streamlining supply chain operations, creating personalized marketing experiences, helping sellers close more deals, or even maximizing frontline work productivity, Supply Chain Operations, Sales, Service, and Customer Insights Copilot are solving real business problems. This allows organizations to harness the power of AI securely and effectively, ensuring they stay ahead of the curve.

For example, the Customer Insights Copilot experience transcends traditional data analytics by delivering actionable intelligence tailored for specific business goals. It empowers your team to discover untapped data insights, effectively segment target audiences, and craft content that resonates on a personal level. This isn't just about presenting data; it's about transforming that data into dynamic strategies that continuously adapt to evolving consumer behaviors, revenue drivers, and emerging operational efficiencies.

In addition, Sales Copilot isn't merely an add-on; it's your sales team's AI-driven compass, guiding them through client interactions and pipeline management with automated, actionable steps for email follow-ups, informing your team with essential meeting insights, proving real-time contextual updates and email assistance, both facilitating and expediting smarter and agile decision making. In essence, Sales Copilot serves as an individualized, AI-fueled strategy guide for each sales representative, empowering them to thrive in what they truly do best—closing deals.

And while Sales Copilot and Customer Insights Copilot are undoubtedly enhancing performance metrics and business efficiency, its impact doesn't stop at the product level. Now, let's turn our focus to a more subtle, yet equally powerful, layer of transformation catalyzed by this technology—an underexplored benefit lies in its influence on employee behavior and mindset—areas traditionally resistant to quick change.

Before we explore a scenario that paints this transformation of mindset, let’s review some recent insights on employee behavior:

A research study performed by McKinsey, explains that millions of US workers in 2021 have quit their jobs for 3 main reasons:

  • They didn’t feel valued by their organizations (54%)

  • They didn’t feel valued by their managers (52%)

  • They didn’t feel a sense of belonging at work (51%).

And now, based on a new research study by McKinsey (2023), employee disengagement and attrition could cost a median-size S&P 500 company between $228 million and $355 million a year in lost productivity. Over five years, that’s at least $1.1 billion in lost value per company.

With these insights in mind, let’s delve into an illustration of this dynamic.

We have an employee, let's call her Sarah, who has recently been transferred to a new department. Suddenly, Sarah finds herself navigating unfamiliar systems, adapting to new managerial styles, and acclimating to operational procedures that are foreign to her. Now consider another fictional employee, let's call him John, who has been in the same role for several years. John hasn't seen any substantial career growth or financial rewards, causing his enthusiasm for the job to wane. Both Sarah and John carry the emotional baggage of their work experiences home, affecting their personal lives and overall well-being.

Enter Sales and Customer Insights Copilot, acting as the game-changing solution for Sarah and John alike.

Starting with Sarah, the Customer Insights Copilot could be her career lifeline. She can utilize the AI-powered features to unearth insights that weren't obvious even to her experienced colleagues, thereby spotlighting her unique value to the team. Suddenly, she isn't just another team member struggling with a learning curve; she's the go-to person for customer behavior insights. In this newfound role, she starts to see herself not just as a cog in a machine but as an essential, innovative contributor. The job she initially dreaded begins to look like the first step on a promising career path full of new opportunities.

Now let's turn our attention to John. Sales Copilot becomes his silent coach, providing him with real-time guidance on client interactions and helping him strategize his sales efforts like never before. Each automated suggestion for an email follow-up or a personalized note for a client meeting isn't just a prompt; it's a nudge toward becoming a more skilled and efficient salesperson. Over time, John finds that his close rate has improved and that he's in line for the promotion he's longed for. No longer feeling stuck, John starts viewing his role as a stepping stone to greater leadership positions within the organization.

Now, picture Sarah and John becoming catalysts for change, setting an example that drives collective ambition and morale. Their individual growth doesn't just contribute to departmental success; it adds to the company's bottom line. Engaged, goal-oriented employees like Sarah and John are the types of workers who can contribute to reducing churn, improving customer relations, and ultimately enhancing profitability.

Consider the transformative journeys of Sarah and John, and then imagine replicating those experiences across your entire organization. The cumulative impact is far-reaching, both in terms of employee engagement and financial performance. Employees who transition from being mere cogs in the machine to innovative contributors don't just improve their individual work lives; they elevate the entire company.

The proof in the pudding is only months after announcing Copilot capabilities in Microsoft Dynamics 365, employees at more than 63,000 organizations have provided important feedback to Microsoft such as experiencing a boost in efficiency and productivity, allowing them to reduce the time and effort spent completing common tasks. Employees who have integrated Copilot into their workflows often describe a transformative experience. It's like watching walls of confusion and anxiety crumble, replaced by newfound clarity and confidence. Building audiences isn’t a complex task anymore, sending personalized emails and communications aren’t taking up your lunch break anymore, and you can wake up to qualified leads sitting in your inbox.

As executives, this raises a critical question: How can leadership capitalize on this wave of internal transformation? How can they anticipate and prepare for this seismic shift in employee engagement?

To maximize the transformative impact of Copilot, executives should consider a multifaceted approach:

  1. Communicate and celebrate employee success stories to foster broad adoption and boost morale. This helps reinforce that employees are valued and contributes to a sense of belonging within the organization.

  2. Invest in continuous training programs to ensure the workforce is proficient in leveraging the tool's full capabilities. This directly reflects the organization's commitment to the employee's professional growth, further solidifying their perception of being valued by their managers.

  3. Integrate the effective use of Sales or Customer Insights Copilot into performance KPIs to promote a tech-savvy performance culture. This ensures that employees are not just part of a tech-driven culture but also understand that their contributions are integral to the company’s success, enhancing their sense of belonging and value.

  4. Establish employee feedback loops for real-time insights into the tool's effectiveness and areas for improvement. This creates an avenue for employees to feel heard and valued by their managers, contributing to a more inclusive environment.

  5. Showcase the ROI garnered from Sales or Customer Insights Copilot, highlighting both financial gains and enhanced employee engagement. This not only validates the tool’s financial impact but also recognizes the employee engagement driving that success, fostering a sense of individual value and collective belonging.

  6. Adjust leadership style from directive to facilitative, empowering employees to take initiative and make data-driven decisions through Copilot. This fosters a sense of value and belonging among employees, as they recognize their roles as decision-makers in the organization.

  7. Utilize efficiencies gained from Copilot to revisit and optimize resource allocation to focus on strategic, creative high-value projects. This enriches the work environment letting employees be more creative in their work and making them feel valued for their unique contributions.

  8. Maintain momentum by regularly updating staff on new Copilot features and their role in achieving business objectives. This sends a cohesive message that employees are essential players in achieving broader business goals, thereby promoting a sense of belonging and shared purpose.

The time is now for leaders to strategize on harnessing this newfound energy among their workforce. It's an unparalleled opportunity to redefine corporate culture, turning disengagement into active participation and fostering a spirit of collective ambition that aligns with organizational goals. In other words, Sales or Customer Insights Copilot are not merely just tools—they are catalysts for a more engaged, efficient, and ultimately profitable future. And the key to unlocking this future? Your organization's most invaluable asset—the people.

Seize this moment; the ROI on employee potential has never been more promising.


This blog was written by Jacqueline Tangorra, Founder of OBIS, in partnership with Microsoft.


bottom of page